لَا إِلَهَ إِلَّا اللَّهُ وَحْدَهُ لَا شَرِيكَ لَهُ، لَهُ الْمُلْكُ وَلَهُ الْحَمْدُ، يُحْيِي وَيُمِيتُ، وَهُوَ حَيٌّ لَا يَمُوتُ، بِيَدِهِ الْخَيْرُ، وَهُوَ عَلَى كُلِّ شَيْءٍ قَدِيرٌ

Transliteration: La ilaha illallahu wahdahu la sharika lah, lahul-mulku wa lahul-hamd, yuhyi wa yumit, wa huwa hayyun la yamut, biyadihil-khayr, wa huwa 'ala kulli shay'in qadir.

Translation: There is no god but Allah alone, without partner. His is the dominion and His is the praise. He gives life and causes death, and He is Ever-Living and does not die. In His hand is all good, and He has power over all things.

Source: Jami at-Tirmidhi 3428

When to recite

When entering a market, mall or shopping area.

Virtue

The narration states that Allah records for the one who says it a million good deeds, erases a million bad deeds and raises him a million degrees.

About this dua

Narrated by Umar ibn al-Khattab. Markets are places where people are easily distracted by buying and selling, which is why remembering Allah there carries special weight.

Source and authenticity

The English translation is our own, kept close to the Arabic. Hadith numbers follow the standard numbering used on sunnah.com.